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Covid-19 Put Billionaire John Paul DeJoria's Hair Care Empire At Risk. How He's Investing His Fortune In The Brand To Keep It Alive

Covid-19 Put Billionaire John Paul DeJoria's Hair Care Empire At Risk. How  He's Investing His Fortune In The Brand To Keep It Alive

The decades-long retail strategy that has made DeJoria an enormous fortune buckled during the Covid-19 pandemic. Social distancing measures shuttered hair salons and barbershops across the country. “Our sales zoomed straight down,” says DeJoria. “We lost nearly 60% of our revenue almost instantly.”

Profile- John Paul Dejoria: The billionaire entrepreneur who was once homeless - CEOWORLD magazine

I learned how to live off of $2.50 a day': Founder of Paul Mitchell hair products and Patron tequila went from homeless and eating 99-cent breakfasts to owning 2 global empires

John Paul DeJoria

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