Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

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BLACK+DECKER 20-volt Max 1/4-in Cordless Impact Driver (1-Battery Included, Charger Included)

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Can Black + Decker's New Brand Mend Its Tarnished Reputation?

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10-Amps 125-volt Indoor Timer 1-Outlet Plug-in Indoor Lighting Timer

BLACK+DECKER 10-Amps 125-volt Indoor Timer 1-Outlet Plug-in Indoor Lighting Timer