IKEA: Using Store Design to Influence Purchase Decisions, by Morff
Retail store design is a marketing area that is regarded as a component of the store’s entire brand identity. To generate a specific appeal, a good retail store design considers visual merchandising…
How IKEA Can Teach You to Design a Better Purchasing Process
Marketing Genius - A Case Study on Ikea's Marketing Strategies
IKEA: Using Store Design to Influence Purchase Decisions, by Morff
Ikea plans $2.2 billion U.S. expansion, adding eight new stores - The Washington Post
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