Why is Taylor Swift so popular?

The pop star is currently the most listened-to artist on the planet thanks to her legion of devoted superfans. But what’s behind her mass appeal?

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Why is Taylor Swift so popular?

How did Taylor Swift get so popular? She never goes out of style

Taylor Swift Can't Dance, and Her Fans Can't Either: New York Times

Taylor Swift Timeline: Why is Taylor Swift So Popular

Taylor Swift: Truck Company Owner Calls Eras Bonuses 'Life Changing

Why is Taylor Swift so popular?

Why is Taylor Swift so popular? She is generic, boring and superficial. Is she simply a representation of our society? Is a pretty face worth more than substance and talent? - Quora

Why Taylor Swift is the media's favorite subject — even when the story isn't about her

What Makes Taylor Swift the Pop Icon She Is?, BU Today