What I learned from reading Influence: The Psychology of Persuasion by Robert Cialdini
Summary Influence: The Psychology of Persuasion by Robert Cialdini is a towering classic of marketing and psychology. Cialdini shows us humans are wired for mental shortcuts in reasoning.
My book review of Robert Cialdini's Influence: The Psychology of Persuasion.
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Influence! The Psychology of Persuasion by Robert B. Cialdini